Your Product Decorating Questions Answered
Sep 7, 2025
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...
Continue ReadingThe Best Apps For Organization
Aug 23, 2025
For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar rem...
Continue ReadingHow One Hour Can Determine Your Success
Aug 16, 2024
After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...
Continue Reading6 Benefits of Customer Loyalty Programs
Jun 26, 2024
Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...
Continue Reading5 Healthy Tips for Business Trips
Jun 4, 2024
So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...
Continue Reading6 Helpful Tips to Address Unhappy Customers
Mar 9, 2024
It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...
Continue ReadingLeading the Workplace: How to Develop Your Leadership Skills
Feb 17, 2024
Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...
Continue ReadingUsing Customer Profiles to Find the Perfect Promo Products
Feb 2, 2024
When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...
Continue ReadingWhat’s Up With Unboxing Videos? The Trend You Must Try
Dec 26, 2023
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue ReadingWhat Millennials Want (And How to Work With Them)
Dec 19, 2023
Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...
Continue ReadingGiving Back: The Importance of Corporate Social Responsibility
Dec 11, 2023
Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
Nov 12, 2023
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...
Continue ReadingBranding 101: Let’s Talk Logos
Sep 28, 2023
A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...
Continue ReadingGraphic Design Terms Everyone Should Know
Aug 8, 2023
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...
Continue ReadingThe Power of Perceived Value
Jul 2, 2023
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue Reading5 Tips for Boosting Social Media Engagement
May 26, 2023
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...
Continue ReadingYour Guide to Promotional Shirts
May 19, 2023
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...
Continue ReadingProduct Safety: What You Need to Know
May 4, 2023
No matter what they're purchasing, no one wants their products to be unsafe – it's a no-brainer! In the United States, there are several different product safety regulations that promotional ...
Continue ReadingThe Secrets to Attracting Ideal Customers
Apr 27, 2023
You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting yo...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Apr 20, 2023
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
Continue ReadingLanyards: Everything You Need to Know
Apr 12, 2023
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...
Continue ReadingImprint Everything: A Guide to Printing Methods
Jan 24, 2023
Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...
Continue ReadingYour Graphic & Web Design Cheat Sheet
Jan 2, 2023
The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...
Continue ReadingHow to Choose Uniforms the Whole Team Will Love
Oct 19, 2022
If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common &nd...
Continue Reading6 Books That Every Business Owner Should Read
Oct 4, 2022
As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...
Continue ReadingWhy You Should Be Having More Fun at Work
Jul 30, 2022
In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are ...
Continue ReadingThe History of Promotional Products
Jun 23, 2022
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...
Continue ReadingHow to Make Rush Orders Less Stressful
Apr 25, 2022
Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...
Continue ReadingHow to Work Smarter, Not Harder
Apr 10, 2022
Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...
Continue Reading3 Things Every Busy Professional Needs
Mar 19, 2022
If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...
Continue ReadingHow Promo Products Can Make a Lasting Impression
Jun 9, 2021
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...
Continue ReadingThe Power of Promo: Why People Love Freebies
Apr 19, 2021
Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
Feb 28, 2021
As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...
Continue ReadingBusiness Travel: How COVID-19 Changes Everything
Feb 14, 2021
“Business as usual.” The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the numb...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
Nov 12, 2020
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...
Continue ReadingCustomer Experience + Branding: The Relationship Goals of Marketing
Aug 31, 2020
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...
Continue Reading8 Graphic Design Mistakes to Avoid
Aug 17, 2020
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue ReadingWhy You Need Promotional Products
Mar 28, 2020
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...
Continue Reading4 Ways to Improve Communication
Dec 17, 2019
Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...
Continue ReadingYour Brand Is Your Business - Market It!
Dec 10, 2019
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue Reading5 Ways to Boost Employee Morale
Dec 3, 2019
When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...
Continue Reading9 Useful Apps for Sales & Marketing Professionals
Nov 11, 2019
Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...
Continue ReadingBranding 101: What Makes a Brand Powerful
Sep 29, 2019
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Sep 8, 2019
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingCorporate Social Responsibility and the Beauty of Giving Back
Aug 24, 2019
Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...
Continue ReadingAdvice for Getting the Most Out of a Business Trip
Jul 5, 2019
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...
Continue ReadingHow to Put Together an Onboarding Kit
Apr 10, 2019
Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...
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